Cases

How we did it
website selling
medical courses

We created an online store of educational programs for medical workers and an advertising campaign at the federal level.
2018
Marketing
Branding
Design
Bitrix
Advertising
Internet store
End-to-End Analytics
<span>How we did it</span> <br>website selling <br>medical courses
We have a story about selling training courses for civil servants and doctors. In this story, we significantly deepened and expanded that experience. When developing the ANO DPO RIPKiPMR project, we took into account all the mistakes that we made when working on a similar project. Here we worked in reverse order: first we made a website, then landing pages. 3 months after the launch, we found that we were successfully competing with ourselves. We laughed.

Task set by the customer

Create a brand and website for an institute and a company selling training courses for doctors, launch sales of medical courses in the company.

Project Summary

Preparing to launch:
4 months
Advertising campaign start:
May 2018

What tools did you use

Contextual advertising systems G.Adwords and Y.Direct, analytics systems G.Analitics and Y.Metrika, end-to-end analytics system Roistat, Bitrix24, Bitrix CMS, HTML/CSS/JS Graphic editors Figma and Photoshop, Excel, Google Docs, Google Spredshits.

Developed brand
and promotion strategy

The main goal of the rebranding: to be different from general companies: to make a brand exclusively for medical professionals.
  • Registered a non-profit organization , came up with a "weighty" name: Autonomous Non-Profit Organization for Additional Professional Education "Regional Institute for Advanced Training and Retraining of Medical Workers".

  • Choose a color not associated with state symbols.

  • We used industry-specific medical resources, contextual advertising, and social media accounts as promotion channels. Institute courses are presented on the state portal created for training of medical workers - NMFI.
Branding and identity

Developed sitemap
and page prototypes

Course catalog was used as a basis. The institute has several target audiences, for each of them they offered a section on the site.
When developing prototypes, we focused on the sale of training courses.
The information of the site should be organized to work with cold clients, since the market has a long time to make a purchase decision.
Page prototypes
Website
Developed a design concept and made a website
The design of the site included the idea of ​​the most comfortable design for doctors: white and green colors.
Taking into account the audience's need for information: there is a lot of data and it is quite conveniently organized.
The site structure allows you to place a very large number of training courses, while maintaining the convenience of using the catalog.
CMS Bitrix edition Start.
Look here:
Designed

Connected the system of end-to-end analytics, call-tracking and CRM

We used an already proven mechanism: CMS Bitrix + Roistat + Bitrix24. Telephony at the start - Rostelecom, after a while they changed to Mango Mango is better!
Integrations
Services

Launched advertising campaigns in Direct
and Adwords

The semantic core was collected and clustered from scratch. The ad texts were compiled again, with an emphasis on education for medical workers as the main activity of the institute. Banner advertising campaigns were worked out qualitatively, and this had a positive effect.
43.4 rubles
Average CPC
Started advertising campaigns
Landing pages
Developed
landing pages
The development started with the compilation of user scripts. We use the created pages as landing pages for contextual and display advertising. The menu is common with the site.
We developed high-quality headlines, reflecting the brand's advantages. Together with sales managers, we implemented the "Questions and Answers" section. Landing pages were designed in a new design, conducted an A/B test, and then finalized.
Look here:
Landing pages

Conducted research
competitors' prices

We have formed an equal price.
It takes about 3 months (on average) to make a purchase decision in this market. A/B testing was not suitable to identify the equilibrium price, a cohort analysis was used.
Average price offer +6-8% to the weighted average cost of courses on the market.
Research

What did you get?

An opportunity to take a fresh look at your own work already done. And of course, nice numbers.
430%
ROMI 3 months after launch
1r.
Increase in average bill compared to a similar project
34%
NCF Business Growth
Order a project

Contact us and we will share our experience and help with the implementation!

Write
Order a project
Кейсы
See
similar cases
Marketing support of the cleaning company «Reconi»Marketing support of the cleaning company «Reconi»
Marketing
Design
Development
more ...
Advertising
Marketing support of the cleaning company «Reconi»
Promo website of the company and everything necessary for the work of the sales department
2022
AmarylisAmarylis
Design
Marketing
Branding
Bitrix
more ...
Internet store
Integration
Amarylis
In 2019, the company restarted the online store, and, faced with the task of designing the interface and creating design, turned
to us for help.
2020
New ParadigmNew Paradigm
Marketing
Branding
Design
Bitrix
more ...
Frontend
A photo
Site-business card
New Paradigm
Customer focus
as it is.
2019
MoslesGroupMoslesGroup
Marketing
Design
Bitrix
more ...
Business card site
Advertising
MoslesGroup
Provides legal services in the real estate market and land relations.
2018
Rack BuilderRack Builder
Marketing
Design
Frontend
more ...
3D modeling
One Page Store
Rack Builder
Developed a cool online calculator for warehouse racks.
2020
Pro-CosmetikPro-Cosmetik
Marketing
Branding
Design
more ...
Bitrix
SMM
Advertising
Printing
Internet store
Integration
Pro-Cosmetik
Internet store for
professional
cosmetics chain.
2018
B.Billionaire / OpiumB.Billionaire / Opium
A photo
Advertising
B.Billionaire / Opium
Photo support for
luxury segment stores.
2019
SvetlitsaSvetlitsa
Landing page
Advertising
Frontend
Design
more ...
site-visitka
Svetlitsa
A site for a small construction company that is engaged in the construction of wooden houses.
2021
CleansmanCleansman
Marketing
Branding
Design
more ...
Frontend
Advertising
Printing
Introduction of CRM
End-to-End Analytics
SMM
Integration
One Page Store
Landing page
Cleansman
Cleaning is a competitive industry and it was really fun to work with them.
2018
Stella TechStella Tech
A photo
Stella Tech
Photo accompaniment of our friends
Stella Technic
2020
NoirotNoirot
A photo
Advertising
Noirot
Together with Nuaro LLC, our team did product photography for the catalog and advertising.
2019
Cut&GoCut&Go
Marketing
Branding
Design
Frontend
more ...
Advertising
Printing
Landing page
Integration
Cut&Go
We put things in order in the marketing of a beauty salon
in Moscow. Beauty is such a beauty.
2018
Smeta MascotteSmeta Mascotte
Marketing
Design
Frontend
Advertising
more ...
Landing page
site-visitka
Smeta Mascotte
Smeta Mascotte: promotion of
estimating services
2019
PipefixPipefix
Design
Frontend
Promo page
more ...
Pipefix
Clean sewer story
2020
Mascotte ConsultingMascotte Consulting
Marketing
Design
Frontend
more ...
Advertising
Promo page
Multilingual
Mascotte Consulting
Developed a page to sell highly specific consulting services with English localization and bilingual advertising.
2019
CronwoodCronwood
Design
Frontend
One Page Store
Quiz
more ...
Cronwood
A brief excursion into the furniture world of Sevastopol
2019
Ostrich HouseOstrich House
Marketing
Design
Bitrix
more ...
A photo
SMM
Business card site
Printing
Online store
Ostrich House
Marketing and service positioning
2018
Li CommonwealthLi Commonwealth
Marketing
Design
Frontend
more ...
Landing page
Li Commonwealth
Developed the marketing part of the info project
and the structure of the selling pages.
2019
Dahibar.comDahibar.com
Frontend
Data
Dashboard
Dahibar.com
Financial dashboard for a financial management startup
2022
Mansion 1Mansion 1
Marketing
Design
Development
more ...
Mansion 1
Real estate agency website update in Zhukovka
2021
OvertimeOvertime
Design
Layout
Frontend development
SMM
more ...
Marketing
Overtime
We created a modern website for advertising a basketball camp for children and teenagers, helped the team with marketing and positioning

2023
Panam PizzaPanam Pizza
Design
Layout
Frontend development
more ...
Creating Presentations
Panam Pizza
We developed a set of promotional materials for the franchise of the Panama pizzeria network.


2022
Shopping Center SitesShopping Center Sites
Marketing
Design
Development
more ...
Shopping Center Sites
Did an interesting project together with management company team.

2019
HeMasterHeMaster
Marketing
Design
Landing page
more ...
Frontend
HeMaster
Project OnMaster is an attempt to bring a modern approach to the highly traditional and non-service utility market.
2018
Aleksey TsurpalAleksey Tsurpal
Marketing
Design
Frontend
Landing page
more ...
Business card site
Specialist Page
Aleksey Tsurpal
Aleksey Tsurpal is a talented specialist
in the field of psychology and neurobiology.
2018
«PNR»«PNR»
Marketing
Design
Frontend
more ...
Advertising
Landing page
End-to-End Analytics
«PNR»
Company Parus - National Reforms sells training courses for civil servants and medical workers, is engaged in IT consulting and implements solutions based on Parus Corporation products.
2017
Jao DachaJao Dacha
Design
Landing page
Frontend
Jao Dacha
Promotional site for the festival «Birthday of the CHINESE PILOT JAO DA»
2022
SMC «CTRL@LOCK»SMC «CTRL@LOCK»
Design
SMC «CTRL@LOCK»
Took part in the development of a system for managing the railway
2021
SRO ProfSRO Prof
quiz
Promo page
Frontend
Landing page
more ...
SRO Prof
We made an easy and clear promo page with quiz
2023
Sinus GroupSinus Group
Branding
Landing page
Design
Promo page
more ...
Frontend
Sinus Group
We were faced with a difficult task: to create a promotional website in 2 days and put it into operation.
2021
KB «Kaitek»KB «Kaitek»
Marketing
Design
Positioning
more ...
Copywriting
Layout
Consulting
KB «Kaitek»
We developed a business card website for Design Bureau KB «Kaitek»
from Severodvinsk
2022
Q2 MarketingQ2 Marketing
Design
Quiz
Frontend
Bitrix
more ...
Logo development
Multilingual
Q2 Marketing
Development of modern design and website for an international advertising agency
2023
PelmenikiPelmeniki
Marketing
Design
Promo page
A photo
more ...
Printing
Internet store
Pelmeniki
Creative and marketing
accompanying of the Pelmeniki project.
2020
Oscar-Et-ValentineOscar-Et-Valentine
Marketing
Design
Integration
more ...
Bitrix
Oscar-Et-Valentine
It happens that after the launch of the site, its redesign is immediately required. This is exactly what happened to the Oscar Et Valentine website.
2020
Show more