We made a landing page for Cronwood

A brief excursion into the furniture world of Sevastopol

2019

Design

Frontend

one page store

Quiz

Address:

cronwood.ru

Go to
the site

We developed a landing page with a quiz form to increase sales of furniture production in Sevastopol. For some reason, the marketing tools familiar to us were very difficult for the company's managers to perceive. But we were persistent.

Task set by the customer

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Project Summary

Preparing to launch:

1 month

Project start:

January 2019

What tasks did we solve in the Cronwood project

Developed brand and its market positioning

Created a corporate identity

We made a landing page

Designed a quiz form

Connected internet analytics and built a sales funnel

Set up advertising campaigns in Yandex

What tools did you use

Excel, Google Docs, Figma. HTML, CSS, JS. Yandex.Direct, drill, chisel, screwdriver and wood glue.

Google Analytics

Y.Metrica

Google Docs

Figma

HTML5

CSS3

Landing page

We made a
landing page

In the design of the landing page, we focused on the quality of the company's work. We used photos of projects completed by the company as the background.

The page emphasized the quality not only with the help of pictures, but also mentioning the guarantee for each item that is included in the proposal.

Look here:

cronwood.ru

Created corporate style

At the start of work, the company had been working under this name for 9 years. We finalized the corporate identity and developed a new logo.
The logo reflects natural materials: the company uses high-quality wooden elements in its furniture, and offers facades made of valuable wood breeds. In addition to the name, a descriptor was added to the extended project logo.

Connected
Internet analytics

In order to evaluate the effectiveness, we marked all site buttons with js-events of Yandex metrics. Including, we marked quiz buttons.

We collect data on the buttons that users press. We checked with an A/B test how much the order affects the choice - we did not find a strong correlation.
We found a strong correlation with pictures. A beautiful picture helps to make the right choice.

Quiz form

Together with company managers, we developed a quiz-form

The quiz is based on the possible characteristics that the campaign offers. We interviewed managers and compiled a universal questionnaire that allowed us to create a pre-calculation system and an understandable form.>

All questions were visualized with photographs and provided with a price specification. The price order often helps to make a choice: this is what the company's managers told us.

Look here:

cronwood.ru/#calc