Cases
Excursus
into adolescent
psychology
Aleksey Tsurpal is a talented specialist
in the field of psychology and neurobiology.
in the field of psychology and neurobiology.
2018
Aleksey Tsurpal is a talented specialist in the field of psychology and neuroscience. We took part in the development of the project from the stage of “I want to apply myself somewhere” to the stage of launching it on the market. As a result, we ourselves became some coaches and some psychologists. We recommend to clients products that support the salon effect at home.
Task set by the customer
Start selling teen counseling sessions.
Project Summary
Preparing to launch:
4 months
Advertising campaign start:
May 2018
What tasks did we solve while working with Aleksey Tsurpal
What tools did you use
Image editors Figma, Photoshop and InDesign. Google Docs, Google Spredshits.
Mind.
Mind.
Google Docs
Figma
Jquery
JS
HTML5
CSS3
Photoshop
We studied the market of
coaching and psychology
The main source of attracting customers in this market is aggregator sites and article promotion on them. Text, again text, and again text. Before making a purchase decision, customers go through a rather long process of understanding the problem and formulating it. Direct advertising practically non-existent on the market.
There are clinics that promote such services as part of complex advertising campaigns: through contextual and targeted advertising, but the main tool is native advertising and social interactions.
Unique
sales offer
Aleksey suggested the wording “I'll help you build relationships with your teenager”.
Psychologically important was the formation of the correct cost: the cost should not be too low. We increased the initially proposed cost of 10,000 rubles to 50,000 and 82,000 depending on the volume of services.
Landing page
Developed
landing page
and brand identity
landing page
and brand identity
Bright and light colors: the main idea of the design is trust and optimism.
Look here:
selfmade.studio
What did you get?
Wonderful experience
Order a project
Contact us and we will share our experience and help with the implementation!
Write
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