Cases

Excursus
into adolescent
psychology

Aleksey Tsurpal is a talented specialist
in the field of psychology and neurobiology.
2018
Marketing
Design
Frontend
Landing page
Business card site
Specialist Page
Aleksey Tsurpal is a talented specialist in the field of psychology and neuroscience. We took part in the development of the project from the stage of “I want to apply myself somewhere” to the stage of launching it on the market. As a result, we ourselves became some coaches and some psychologists. We recommend to clients products that support the salon effect at home.

Task set by the customer

Start selling teen counseling sessions.

Project Summary

Preparing to launch:
4 months
Advertising campaign start:
May 2018

What tools did you use

Image editors Figma, Photoshop and InDesign. Google Docs, Google Spredshits< /b>.
Mind.

We studied the market of
coaching and psychology

The main source of attracting customers in this market is aggregator sites and article promotion on them. Text, again text, and again text. Before making a purchase decision, customers go through a rather long process of understanding the problem and formulating it. Direct advertising practically non-existent on the market.
There are clinics that promote such services as part of complex advertising campaigns: through contextual and targeted advertising, but the main tool is native advertising and social interactions.
Studied the market

Unique
sales offer

Aleksey suggested the wording “I'll help you build relationships with your teenager”.
Psychologically important was the formation of the correct cost: the cost should not be too low. We increased the initially proposed cost of 10,000 rubles to 50,000 and 82,000 depending on the volume of services.
Утп
Landing page
Developed
landing page
and brand identity
Bright and light colors: the main idea of ​​the design is trust and optimism.
Look here:

What did you get?

Wonderful experience
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