Cases
Redesign and improvements of the Mansion 1 website
Real estate agency website update in Zhukovka
2021
'Mansion1' is a real estate agency that is engaged in the selection and sale of residential real estate in the area of New Riga and Rublevo-Uspenskoye Highway. The company uses the site as a showcase to showcase offers, to attract potential buyers and sellers Some of the agency's offers are exclusive: they are often used by competing agencies.
The task set by the customer
Create a modern website for a luxury real estate agency
Project Summary
Beginning of work:
May 2020
Completion of work:
September 2021
What tasks did we solve
in the Mansion 1 project
Designed a new site structure
Before starting work, we studied competitors and held several meetings with employees of Mansion1. In the structure of the site's interface, it was important to take into account several factors:
- long time to make a purchase decision
- sufficient information about the property
- the ability to select by geography and specific villages
It was important to make the site convenient both for selecting and for creating an application for viewing and sending it to company managers.
We made a prototype and drew a design
Our team first prepared all the ideas of the customer in the form of a prototype: on it we we worked out the main controls and user scenarios.
After agreeing on the prototype, we drew a design. In the design of the site, we retained the existing corporate identity of the customer: logo, colors, shapes. We used rectangular lines and explicit element borders.
More than 90% of Mansion1's offers are suburban real estate, photographs are usually green. Everything together looks harmonious and whole.
Worked
filter for real estate selection
All object parameters are filled in by managers when adding it to the database.
The filter contains several characteristics that are not typical for real estate websites. Among them: areas on the border with forest or water, the state of the object.
The filter works so that each selection collected by the user can be saved as a page: it will have a unique URL, meta tags, description and title.
Made a menu
Two menus are available to the user to work with the site:
The Sidebarreflects the nested directory structure and its subsections. Top menu is only available on desktop. It contains the main sections of the directory, which are always in the visible part of the screen, anywhere in the interface.
We made a contrasting footer: as our research has shown, this solution perfectly copes with the function of additional navigation and separates the navigation bar from the content part.
Сайты
Developed a shopping cart
The user can bookmark houses of interest to to bookmarks. To do this, a special button is provided in the lists and on the detailed pages.
Bookmarked items can be sent to the agency and scheduled to be viewed. This is convenient: the buyer forms his own list, and the agency staff understands the client's request, and can select and make an additional offer that meets the search criteria.
Invented how
to show objects
In the lists, a gallery of photos of each object is available to view: the visitor can view a preview without going to the detailed page. Preview is implemented using lazy loading: it does not affect page loading speed.
When rendering the detailed page, the emphasis was on photographs of real estate objects. The page is divided into two zones: on the left is a gallery, which is fixed in the visible part of the screen, on the right is a text description and characteristics. Scrolling within the zone works on the right side.
See below for similar offers. They are selected according to several parameters, including geography, price, area. As shown by these metrics, users are willing to look at offers selected in this way.
Section with
additional services
In addition to selling real estate the company offers additional services for buyers and owners of real estate. Among them: the development of an architectural project, interior design, architectural supervision, cleaning services.
We moved them to a separate section.
Set up exchange
with crm-system
Prior to the start of our work, data exchange with the crm system has already been implemented. From the managers, we learned that the existing data exchange works with errors: the site did not update the cost after changing it in crm. We fixed upload file processing errors and increased the frequency of data updates.
We have enabled automatic conversion of cost in currency: now the catalog always has up-to-date prices, and the user can choose a convenient currency for displaying.
When photos are added to the site, they are automatically watermarked with the agency's logo.
Reconfigured
telephony
Together with the site update, the telephony provider was updated: the company used mobile telephony, which we proposed to replace with modern ip-telephony
What did you get?
We always count, but we can't show all the numbers.
But we can do some of them!
But we can do some of them!
1 gratitude
from company managers
+34%
Increase site visibility
in search engines
in search engines
100%
Actual information
on the site
on the site
Order a project
Contact us and we will share our experience and help with the implementation!
Write
See
similar cases
similar cases
Marketing support of the cleaning company «Reconi»
Promo website of the company and everything necessary for the work of the sales department
2022
Svetlitsa
A site for a small construction company that is engaged in the construction of wooden houses.
2021
Cut&Go
We put things in order in the marketing of a beauty salon
in Moscow. Beauty is such a beauty.
in Moscow. Beauty is such a beauty.
2018
SEC Novoizmailovsky
Website for the Novoizmailovsky shopping and entertainment center: a large and convenient multi-page
2019
Mascotte Consulting
Developed a page to sell highly specific consulting services with English localization and bilingual advertising.
2019
SEC Bobrovo
Fast, interesting and cool. Remember, a presentation is first and foremost a structure of information!
2019
Overtime
We created a modern website for advertising a basketball camp for children and teenagers, helped the team with marketing and positioning
2023
Panam Pizza
We developed a set of promotional materials for the franchise of the Panama pizzeria network.
2022
HeMaster
Project OnMaster is an attempt to bring a modern approach to the highly traditional and non-service utility market.
2018
ANO DPO RIPKiPMR
We created an online store of educational programs for medical workers and an advertising campaign at the federal level.
2018
Aleksey Tsurpal
Aleksey Tsurpal is a talented specialist
in the field of psychology and neurobiology.
in the field of psychology and neurobiology.
2018
«PNR»
Company Parus - National Reforms sells training courses for civil servants and medical workers, is engaged in IT consulting and implements solutions based on Parus Corporation products.
2017
Sinus Group
We were faced with a difficult task: to create a promotional website in 2 days and put it into operation.
2021
Show more
