Elaborated a contempo website
for Moslesgroup
The Moslesgroup company provides legal services in the real estate market and land law. The company has been working since 2006. As with all other services, the name of the contractor and successful cases are crucial in the legal market.
The task set by our customer
- Create a website that can be used as a business card and as a resource for promoting company services on the market.
Project summary
- Launch preparation time: 3 months
- Marketing campaign launch: June 2018
The tasks we solved
- Studied the market and conducted competitive analysis.
- Compiled a list of services and pages necessary for the site
- Identified competitive advantages and enunciated USP.
- Developed the data structure of all pages, texts and their prototypes.
- Developed the design & layout and connected it to the content management system.
- Launched advertising campaigns inYandex Direct and Google Adwords.
The tools we used
Contextual advertising systems G.Adwords and Y.Direct, analytics systems G.Analitics and Y.Metrika, HTML/CSS/JS. Graphic editors Figma. Excel, Google Docs, Google Spredshits, Bitrix
Conducted competitive analysis
The main advertising channels of key competitors are native, contextual, and targeted advertising.
In the legal market, giving specific promises to a client is not a common practice. This is a weak spot in advertising for many law firms.
Developed USP and market positioning
Lawyers are masterminds of innuendoes, evasiveness and ambiguities. Our positioning proposal rested upon the accuracy of defined customer expectations. For each service rendered by the firm, we calculated the time required to get the deliverables and indicated it on the pages of the site.
We conducted a study and found out that clients had two main fears: the loss of time with no result obtained and a hike-up in the contract fees during the execution process. Thus, as an advantage, the company had a solid commitment indicated explicitly:
- we do not take up work if we are not sure about the result
- we do not increase the contract fee after the contract has been signed
Developed a corporate website
Practice has repeatedly proven the fact that it’s more convenient to draw a website design from ready-made texts.So it was this time.
We chose Bitrix as the CMS, implemented the site via the Start editorial office.
.
Launched advertising campaigns
The customer chose some services for sale in Moscow and Moscow region markets. Those services are in steady demand. We advertised them in Direct and Adwords systems.
For Direct
- Average cost per click: 46 rubles
- Average CTR per campaign: 14%
- Click per acquisition Conversion rate: 2.8%, on average 3.2 visits to application
For Adwords
- Average cost per click: 34 rubles
- Average CTR per campaign: 9%
- Click per acquisition Conversion rate: 2.2%.
Outcomes
An opportunity to have a fresh take at our own previous completed work. And of course, nice figures.
Thank you!
We call to you!
Privacy & Coockie policy of 3owls.ru Website (GDRP)
Privacy policy
Private Entrepreneur Tikhomirova Oksana (hereafter called as “3owls”) takes the privacy of your personal data very seriously and comply with the EU General Data Protection Regulation laws. This document (Privacy & Cookie Policy) is designed to tell you (hereafter called as, “You”, “Your”, etc.) of our availability and services about our practices regarding the collection, usage and disclosure of your personal information that may be collected and processed via this website 3owls.ru (hereafter called as the “Website”).
Our Policy general clauses:
1. Who are we / Our contact details
2. What data we may collect from you
3. How we may use your personal information
4. How we protect your personal information
5. GDPR & Contacting us
6. Possible Privacy Policy and Cookie Policy changes
7. Cookie Policy
1. Who are we / Our contact details
This document is provided by 3owls, registered by the legal address: Ostrovityanova 30-2-206, Moscow, Russia. As the Part of this document We take commercially reasonable measures to adhere to all industry guidelines. You may also contact our support or representative team on any matter by the following contact details: Phone number: +7 495 115 42 39
Please note that the general website 3owls.ru and its subdomains may contain external links to other third-party websites. We do not accept any responsibility or liability for third-party websites on their policies or how they process your personal information. We strongly recommend you to examine these third-party websites policies before submitting any personal information.
2. What data we may collect about you
We may collect and process the personal information that you provide Us by submitting the registration form on our Website, subscribing to our newsletters form, perform any other actions on our Website or by corresponding with us by personal meetings, phone calls, e-mail or any different manner. The information you provide may include your name, address, e-mail address and phone number, financial and credit card information, personal description and photograph, and any other information.
As well, by a user performing any actions on our Website we may automatically collect the following information:- Your 3owls.ru credential information, platform, OS and browser versions, timezone, IP (Internet protocol) and other technical information.
- Analytical information considering your Website visits. This information may include: the incoming source of your visit, your behavior flow, bounce-rate, enter and exit pages, page response times, certain pages spending time, and other information.
- The information we receive from the third-party Information sources (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies). This document (Privacy & Cookie Policy) reflects the occasion of receiving this data. As well, we may notify you when we receive any information about you from the third-parties and the purposes for which we intend to use that data.
3. How we may use your personal information
3.1. Legitimate grounds
By the submitting your personal information (paragraph 2) and accepting the 3owls Privacy & Cookie Policy on our Website you consent with the legitimate grounds of processing your personal information.Please examine the list of legitimate grounds that sets out the manner in which we will process the different types of personal data we hold as data controller:
- Performing a contract with You.
- The importance to comply with a legal obligation (AML, KYC, GDPR, etc.)
- The importance of our legitimate interests (updating our records in order to study how customers use our Service).
3.2. Marketing purposes or e-mail services.
We may use your personal information (paragraph 2) for marketing purposes to promote our Website and 3owls services.
Please note that we need additional consent in order to add you to 3owls newsletter mailing list.
However, you still may receive technically-important information considering our services.
In both cases, you have a right to unsubscribe from any mailing lists using the opt-out form or any additional applications described in paragraph 7.
3.3. Disclosures to third parties.
We may disclose your personal information in the following cases:
- For the purposes set out in paragraph 3.1 above who will be subject to obligations to process such information in compliance with the same safeguards that we deploy.
- On demand by court service and/or regulators or law enforcement regarding legal proceedings or investigations.
3.4. World Base Check/KYC/AML and other checks.
As the part of EU legal system, we have an obligation. Under this obligations We and other organizations may also access and use your personal information to undertake KYC/AML checks, credit checks, and checks to prevent fraudulent or illegal activity and money laundering. Your personal data may be passed to the relevant authorities including credit reference agencies and fraud prevention agencies if the information provided lack of credibility and/or You will be suspected of fraudulent or illegal activity. As well, We will hold this records in order to prevent any illegal actions in the future.
4. How we protect your personal information
4.1. Personal data security
3owls maintains commercially reasonable physical, electronic and procedural safeguards in order to protect your personal information under the laws and requirements of data protection. Our data servers are protected by security mechanisms and protocols and the personal data stored can only be administered by the strictly controlled public.
However, no data transmission over the Internet or website can be guaranteed to be secure from breaking-in. Please proceed any transmissions at your own risk.
4.2. Data retention duration
Your personal data requiring for the processing purposes will be retained as long as is it will be necessary. The data retention duration is based on the use of Service and business needs. Any unnecessary information will be irreversibly erased.
5. GDPR compliance clauses and rights
In respect to the GDPR law, the following stations are reflecting your rights and clauses of personal data we hold about you:
Consent
By accepting of our Privacy & Cookie Policy and by submitting your information to us, you’re expressing agreement to the processing set out in this document. You will be informed about the certain uses we wish to make of your personal information together with the ability to opt in or out of selected uses may also be provided to you when we collect personal information from you.
The right to be informed
You have a right to be aware of our personal data protection clauses and data processing activities, whose details are contained in this document.
The right to access your personal data
You have a right to request for information about the personal data we hold about you by contacting us. Please state a compelling reason for the request.
The right of data correction
You have an option to update your personal data. In order to change any additional information please inform us and we will update our data records as soon as possible.
As well, we will take reasonable actions to the data modification to any third parties whom we have passed the same information.
The right to be forgotten
If you no longer wish us to hold your personal data please notify and we’ll remove it from our database within a month. Please note that it is not possible to provide our services without holding your personal data.
As well, we will communicate the erasure to any third parties whom we have passed the same data.
The right to restrict processing
You have a right to object that we are no longer process your personal data in certain ways, whilst not requiring us to delete the same data.
The right to data portability
You have a right to receive personal data copy we hold about you. As well, you may request that we transfer your personal data directly to the third party if it’s technically possible.
The right to object
If you feel your fundamental rights and freedoms are being impacted you have a right to object us using your personal data, unless we have overriding legitimate grounds for such processing. As well, you have a right to object if we use your personal data for marketing purposes (including profiling) or for statistical and research purposes. Please notify us of your objection and we will cease such data processing.
Right to withdraw consent
If we are relying on your consent as the basis on which we are processing your personal data, you have the right to withdraw your consent at any time. Even if you have not expressly given your consent to our processing, you also have the right to object (see above).
6. Possible Privacy & Cookie Policy changes
The content of this document (Privacy & Cookie Policy) may change at any moment in the future without any further notice. However, you have a right to be informed about the general changes. We strongly recommend you to check this page from time to time to ensure that you agree with the current policy clauses.
7. Cookie Policy
This Website collects and uses cookies as it’s described in paragraph 2 so that we can differentiate you from other users of our Website. The collecting and using your data is about providing a positive experience while browsing our Website and the possible Website improvements for your convenience. For detailed information on the cookies we collect and its purposes are described in our Cookies Policy.
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After your initial visit to the Website, we may change the cookies we use. This Cookies Policy will always allow you to know who is placing cookies, for what purpose and give you the means to disable them so you should check it from time to time.
What are cookies?
Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website.
Cookies are then sent back to the originating web domain on your subsequent visits to that domain. Most web pages contain elements from multiple web domains so when you visit the Website, your browser may receive cookies from several sources.
Cookies are useful because they allow a website to recognize a user’s device. Cookies allow you to navigate between pages efficiently, remember preferences and generally improve the user experience. They can also be used to tailor advertising to your interests through tracking your browsing across websites.
Session cookies are deleted automatically when you close your browser and persistent cookies remain on your device after the browser is closed (for example to remember your user preferences when you return to the site).
What types of cookies do we use?
We describe the categories of cookies 3owls uses below.
Strictly Necessary Cookies
These cookies are essential in order to enable you to move around the website and use its features. Without these cookies, services you have asked for (such as navigating between pages) cannot be provided.
Performance Cookies
We make use of analytic cookies to analyze how our visitors use our Website and to monitor Website performance. This allows us to provide a high-quality experience by customizing our offering and quickly identifying and fixing any issues that arise. For example, we might use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages. We might also use these cookies to highlight articles or site services that we think will be of interest to you based on your usage of the Website. The information collected by these cookies is not associated with your personal information by us or by our contractors.
The Website currently uses the following analytic cookies from Google Analytics.
- Cookie Name
- Source
- Purpose
- Further Information
- -utma
- -utmb
- -utmc
- -utmz
And others
Google Analytics
These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve our site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.
Click here for Google’s privacy policy in respect of Google Analytics http://www.google.com/analytics/learn/privacy.html
You may opt out of tracking by Google Analytics by visiting https://tools.google.com/dlpage/gaoptout?hl=en-GB
Persistent cookies.
Website Functionality Cookies
We make use of cookies to provide you with certain functionality. For example, to remember choices you make (such as your user name, language or the region you are in), or to recognize the platform from which you access the site, and to provide enhanced and more personal features. These cookies are not used to track your browsing on other sites.
Advertising Cookies
These cookies help us to make the ads more attractive to users. These files collect information about a users’ browsing habits and used to make advertising more relevant to the user, improve reporting of a campaign, increase the effectiveness of campaigns, avoid showing ads user has already seen and helps to customize ads on our service.
- Source
- Purpose
- Further Information
- Custom
- Audience
Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of this Website with the Facebook advertising network Privacy Policy: https://www.facebook.com/about/privacy/
Adwords Remarketing by Google
AdWords Remarketing is a remarketing and behavioral targeting service provided by Google Inc. that connects the activity of this Website with the Adwords advertising network and the Doubleclick Cookie.
Privacy Policy: http://www.google.com/intl/en/policies/privacy/ Opt Out: http://www.google.com/settings/ads/onweb/optout
Session Cookies
These cookie files contain information about how users interact with the Website during the browsing session. This may be information about the frequently visited or most recently visited web pages and about visited sections of the Website, for example, if the user saw an error message.
Persistent Cookies
These cookies help Website remember information and settings applied by the user, such as language selection, theme selection, menu preferences, and others. Persistent cookies enable a website to remember you on subsequent visits, speeding up or enhancing your experience of services or functions offered.
Use of IP addresses and weblogs
We may also use your IP address and browser type to help diagnose problems with our server, to administer our Website and to improve the service we offer to you. An IP address is a numeric code that identifies your computer on the internet. Your IP address might also be used to gather broad demographic information.
We may perform IP lookups to determine which domain you are coming from (e.g. google.com) to more accurately gauge our users’ demographics.
Information from these types of cookies and technologies or about website usage is not combined with information about you from any other source.
Cookies policy does not cover third party websites
Please note that this cookies policy does not apply to, and we are not responsible for, the privacy practices of third party websites which may be linked to this Website. These cookies are likely to be analytical/performance cookies or advertising cookies.
Pixel tracking
Cookie files can be used to ensure proper display of advertising materials in campaigns of our advertisers and to measure the effectiveness of such campaigns. In this case, information may be collected through pixel tracking tags, which advertisers undertake to place at it's or its partners' sites.
A pixel is a line of code which is used by a Website or third party and server to track a user’s activity. The use of a pixel allows us to record that a user has visited a particular webpage along with additional non-personally identifiable information that the website publisher or advertiser may choose to include with the pixel tracking tags. We do not collect the online user’s personally identifiable information through our pixel tracking tags.
These tags are used by our ads server regarding the user’s behavior and usage patterns on advertisements and sites operated by our clients to better customize the type of advertisements users see on various sites and refers only to non-personally identifiable information of users. We believe that the use of these pixel tracking tags enables us and our clients to provide users with a more meaningful web experience.
Changes to the Cookies Policy
We may update this cookies policy and we would encourage you to review the policy from time to time to stay informed of how we are using cookies. This cookies policy was last updated in 2019.
Questions or Comments about this Cookie Policy If you have questions or concerns regarding this statement, you should first contact us via email hello@3owls.ru
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