Cases
We made a landing page for HeMaster
Project OnMaster is an attempt to bring a modern approach to the highly traditional and non-service utility market.
2018
The OnMaster project is an attempt to bring a modern approach to the extremely traditional and non-service utility market. The company's team is highly qualified specialists with rich experience in the construction and renovation market, experience in e-commerce implementation and strong IT skills. In addition , the company has well-established ties with utilities in the region.
Task set by the customer
Create a site to convert traffic into sales.
Project Summary
Preparing to launch:
2 months
Advertising campaign start:
November 2018
What tasks did we solve
together with the HeMaster team
What tools did you use
Figma, Google Docs, HTML5, CSS, JS, Excel, Photoshop.
Too many mouths: builders love to negotiate.
Google Docs
Excel
HTML5
Figma
CSS3
Photoshop
Brandbook
and corporate style
By the time we started work, the company already had an agreed brand book, corporate identity and logo. A well-designed brand with a good name.
At the beginning of our work, all materials were focused on traditional advertising and had to be adapted to the digital environment
This meant changing, among other things, the color palette from typographic to universal.
At the beginning of our work, all materials were focused on traditional advertising and had to be adapted to the digital environment
This meant changing, among other things, the color palette from typographic to universal.
Structure of the menu
The list of the company's services given to us by its employees is huge. For the convenience of the menu, we divided the segments into b2b/b2g and b2c. The menu itself was arranged horizontally and in two levels. This made it possible to conveniently fit more than 200 items.
Design
We made design
and layout
and layout
Since we were working from a brand book, we tried to limit ourselves to branded developments in the design. It turned out very friendly and calm.
Several hypotheses regarding user behavior were included in the scripts, and several interaction scenarios were used in the layout, each of which can be used separately mark analytics goals.
Several hypotheses regarding user behavior were included in the scripts, and several interaction scenarios were used in the layout, each of which can be used separately mark analytics goals.
Look here:
onmaster.3owls.ru
Developed custom script
The company's marketing department provided us with a large amount of data on the work of the call center, already brought into working form. Based on this data, we identified the main pains and fears of customers, and also identified their needs and segments.
The main goal - reflect customer focus and a high level of user service.
The main goal - reflect customer focus and a high level of user service.
Result of work
Corporate style adapted to the digital environment.
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