How we increased sales of training
courses for PNR Co.
Parus – National Reforms company – sells training courses for public officers and medical staff, offers IT-consulting and implements solutions based on Parus Corporation products.
The task set by our customer
- Increase sales of training courses for healthcare workers.
Project summary
- Launch preparation time: 2 months
- Marketing campaign launch: July 2017
The tasks we solved
- Examined the market: what is in demand and how competitors perform.
- Designed landing pages.
- Adjusted and ran contextual advertising.
- We tried several pricing models, and opted for the most balanced one.
- We figured out how to sell customers more than one course.
The tools we used
G.Adwords and Y.Direct contextual advertising systems
G.Analitics and Y. Metrika analytics systems
Roistat end-to-end analytics system, Bitrix24 CRM-system, HTML / CSS / JS.
A bit of brains.
The design was done in Figma.
Designed landing pages
We set a measurable & scalable goal – a user draws up an application for a course in three steps. We developed a landing page for each course and then conducted a series of a/b tests to select the most effective page title, the order of presentation of the material and the composition of the unique selling proposition.
They received a conversion of 2.4% per click on the page into a chat with the company manager, and after two months they increased this indicator to 3.1%.
Tapped Roistat analytics system in
To save on advertising, we implemented a Roistat-based end-to-end analytics system, integrated Roistat with the Bitrix24 CRM-system, telephony and landing pages. After implementing this solution, the cost of online advertising reduced by 28%.
Adjusted advertising campaigns
We compiled a list of targeted search queries and developed a set of ads based on that data, next came the launch of advertising campaigns in Direct and Adwords. We set up retargeting advertising campaigns, waited for 4 months. Then we looked at Roistat, analyzed which queries led to sales and which didn't. Those that did not result in sales were forgone.
The average CTR on campaigns was 18%. The average cost per action dropped from 204 (before work) to 39 rubles.
Our deliverables
ROMI hit 760% in the first two months
Thank you!
We call to you!
Privacy & Coockie policy of 3owls.ru Website (GDRP)
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Our Policy general clauses:
1. Who are we / Our contact details
2. What data we may collect from you
3. How we may use your personal information
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5. GDPR & Contacting us
6. Possible Privacy Policy and Cookie Policy changes
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