How we increased sales of training
courses for PNR Co.

Parus – National Reforms company – sells training courses for public officers and medical staff, offers IT-consulting and implements solutions based on Parus Corporation products.

The task set by our customer

  • Increase sales of training courses for healthcare workers.

Project summary

  • Launch preparation time: 2 months
  • Marketing campaign launch: July 2017

The tasks we solved

  • Examined the market: what is in demand and how competitors perform.
  • Designed landing pages.
  • Adjusted and ran contextual advertising.
  • We tried several pricing models, and opted for the most balanced one.
  • We figured out how to sell customers more than one course.

The tools we used

G.Adwords and Y.Direct contextual advertising systems

G.Analitics and Y. Metrika analytics systems

Roistat end-to-end analytics system, Bitrix24 CRM-system, HTML / CSS / JS.

A bit of brains.

The design was done in Figma.

Designed landing pages

We set a measurable & scalable goal – a user draws up an application for a course in three steps. We developed a landing page for each course and then conducted a series of a/b tests to select the most effective page title, the order of presentation of the material and the composition of the unique selling proposition.

They received a conversion of 2.4% per click on the page into a chat with the company manager, and after two months they increased this indicator to 3.1%.

Tapped Roistat analytics system in

To save on advertising, we implemented a Roistat-based end-to-end analytics system, integrated Roistat with the Bitrix24 CRM-system, telephony and landing pages. After implementing this solution, the cost of online advertising reduced by 28%.

Adjusted advertising campaigns

We compiled a list of targeted search queries and developed a set of ads based on that data, next came the launch of advertising campaigns in Direct and Adwords. We set up retargeting advertising campaigns, waited for 4 months. Then we looked at Roistat, analyzed which queries led to sales and which didn't. Those that did not result in sales were forgone.

The average CTR on campaigns was 18%. The average cost per action dropped from 204 (before work) to 39 rubles.

Our deliverables

ROMI hit 760% in the first two months

The company managed to gain a steady foothold in the market.
Average conversion rate of the page
Cost of application via the advertising campaign

Send a request

Send your request and our manager
will contact you shortly

Submitting an application, you acknowledge and agree to our policy of processing personal data
Attention! Website uses cookies to adapt to your needs. If you continue using our services, we assume that you agree to our use of cookies. More information about cookies and how to reject them read here.