Project for the company 'Mascotte': developed a landing page
and advertising.

We needed to bring to market a traditional service that is in demand within the market. These are b2b sales, and we focused on getting the first contact and increasing confidence from market participants.
There is practically no price competition in this segment , the main emphasis in the USP of the company is on accurate, fast deadlines and free revisions in case of failure.Despite the fact that many take on work with small estimates, the majority of performers are focused on the development of complex and voluminous documentation, so orders are limited to a minimum amount.< br>The segment of small customers is closed by private estimators, who also work in advertising, but are not focused on large orders: they immediately declare small volumes in advertising.

It was very important not to make the page too modern and not stand out from the competitive environment. We positioned the company as experienced specialists in the construction market, introducing a new separate service to the market. Main value proposition: high-quality, prompt, responsible. < br>We used a brand name that the company has been using since 2013, but has not registered or used as a brand for advertising.

We made a capacious title, and brought a large list of related services to the first screen. The second important block that influences the decision to apply to the company is the cost of services. They were placed in the second block of the landing page. They described the steps necessary for ordering, and the cost of additional services. Below we closed the objections of potential customers in the form of advantages of the offer.

For the convenience of the advertising department, the pages were marked with goals for advertising systems. The customer asked to make only direct advertising: we worked with Metrics and Analytics. All buttons and screens are marked with goals. Each section is marked with an anchor, for ease of setting up advertising systems and creating quick links in advertising.