Marketing

Development and optimization of assortment matrix

We form successful assortment matrices
for service and trade enterprises
  • We work with online and offline stores
  • Use abc/xyz analysis, BCG matrix
  • We optimize, refine and update assortment
    matrices after implementation
  • We support the purchasing department, balance the costs
    and the profit of the company
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Who needs a assortment matrix?

Assortment matrix is necessary for any trading and manufacturing enterprise with more than 30 positions in its offer. Development and control using assortment analytics allows you to optimize the company's inventory and working capital, maintain Increase profitability of the company and reduce distribution costs.
We help our partners launch new stores and online stores, as well as optimize existing trading companies, increasing their profitability.

What tasks does assortment matrix solve?

A well-developed assortment matrix allows:
  • Increase the average check, the number of sales and profit
  • Optimize inventory and store logistics
  • Reduce the number of expired goods and unsold balances
  • Work on retaining all customer groups by launching new products on time
  • Optimize the structure of the online store catalog and its menu
  • Develop an effective display in a retail outlet
  • Improve the effectiveness of advertising campaigns
Branding and identity

How do we make assortment matrices?

Depending on the age of your business, we will develop an assortment matrix using different approaches:
For new business
For operating business
Application
Заявка
1
Studying the audience of your project and competitors
2
Collecting price lists of competitors and suppliers
3
Designing Custom Behavior
4
Developing a consumer basket
5
Introducing periodic sales analytics
6
Developing and implementing a data collection system for analysis
1
Developing data structure for analysis
2
Making assortment analysis
3
Analyzing basket
4
We conduct competitive analysis and price monitoring
5
We do analytics of stock balances and turnover by brands and product groups
6
Generating recommendations by assortment
Scheme 'How do we make assortment matrices?'
pdf

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We successfully cooperate with companies of various sizes:

We successfully cooperate with <span>companies of various sizes:</span>

Some numbers

Development of a prototype is an obligatory stage of work both in web and in printing.
It allows you to significantly facilitate further work on the site and improve their quality.
5 days
Currently developing a prototyping website.
186 screens
Contains one of the online store prototypes we implemented
8 people
Marketers, ux designers and analysts are working on your tasks
Read.
Here about our experience
and our approaches to work

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