Web Development

Promo sites for business

Effectively present the product to your target audience
  • Lungs
  • Bright
  • Memorable
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What is a promo site?

Promo Sites are individual landing pages created to
run an advertising campaign. They are necessary to promote
a specific product, service, promotion, discount or special offer

Wow-effect is about them.
The purpose of a promo site is to attract attention and be remembered. It is smaller
and lighter than a landing page and is usually created in addition to an existing site. Such pages work well in < span>top
of the sales funnel. The promo page is the first introduction
to the offer, product and company.
What is a promo site?

What promo page consists of

Such a page is very similar to a landing page, and solves a similar problem. It won't contain
quizzes, calculators and complex forms: its goal is to stay in the visitor's memory.
Offer, or page title
This is the first phrase that the user sees when entering the site. Its task is to catch and meet expectations.
Forms and buttons
Help the user make a decision and take a targeted action. We usually design them based on a sales funnel.
Text and script
Must solve a specific task. For example, the text of this page of our website solves the problem of showing the competencies of our team.
Animations
Give page dynamics, emphasize the necessary graphic elements, focus on certain parts of the text.
Design
Design must match the product and brand book, be bright and reflect the value of the offer.
Infographic
Shows the benefits of a product or offer in an easy and memorable way.

Where to use
promo pages?

The main task of such a page is to present and be remembered, to evoke feelings, a desire to share.
Promo pages are suitable as landing pages in targeted and wide-reach display ads.
In our work, we use promo pages at the first stages of the sales funnel.

Some numbers

Promo sites are a common task for our team
12 days
Average promo page launch time
~70000 visits
Daily on promo sites with our clients
21 promo pages
So many pages we launched in 2021

How do we design
promo pages?

Application
Заявка
1
Determine the goal and the task that the page will solve
2
Learning about your product and competitors' offers
3
Developing script and text, designing custom behavior
4
Prototyping with buttons and forms
5
Drawing a page design from scratch or based on a brand book
6
Page layout, developing visual effects and mobile version
7
Launching test ads, analyzing and finalizing
Scheme 'How do we design promo pages?'
Read.
Here about our experience
and our approaches to work
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