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Оформление карточек товаров для маркетплейсов

Designing product cards for marketplaces

We create attractive cards for any product, display your products in the top marketplaces and increase sales

Thoughtful rebuilding of your niche competitors
High-quality text and photo support
An effective infographic based on the analysis of target clients
Designing according to the rules of trading platformsк

Order

Order design
of product cards

Designing product cards for marketplaces

What is important to consider when
working through the product page?

Informativity

To make a purchase decision, the customer must understand what benefits they will receive. We make an easy-to-understand infographic: information about the configuration, properties and any parameters of your product.

Attractiveness

Most marketplace users study the description and characteristics of a product only after viewing its photos. We take high-quality photos of our goods: subject photos, lookbooks, and story shots that will definitely be interesting. The number of photos has a direct impact on the position of a card.

Description

The algorithms of trading platforms put your cards in good positions if they see a high-quality description with no duplicates or template phrases. We use product-relevant keywords based on customer search queries.

Video. We will think over and make a video of the product, taking into account the category and your wishes: from video instructions to an emotional story clip.

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Rich Media. Leading marketplaces support 3D visualizations, AR animations, and 360° photos so that you can effectively present your product.

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External advertising. If you already have a customer base on your website or social media platforms, you can tell them about the new trading platform and encourage them to leave reviews. This will help you get a lot of valuable feedback in a short period of time.

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Reccomendations. Do not forget to link your products to each other so that when viewing one of your cards, your other products appear in the recommendations of the visitor.

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This is only a small sample of the possibilities,

learn more about maintaining your accounts here

More detailed

The rules of the largest marketplaces for the design of product pages

The basic rules are identical:

The photo corresponds to the name and description of the product.
The product is shown in full. It is clear from the photo how the product looks in use.
For example, bed linen should be shown on the bed, not in the package.
The photo is in color, clear and of good quality, with a contrasting background to the product.

Requirements for the pages of popular Ozon products

Up to 14 additional photo formats JPEG, JPG, PNG, HEIC, WEBP , minimum resolution 900 × 1200 pixels, vertical aspect ratio 3:4 — for Clothing, Shoes and Accessories categories; square 1:1 — for other categories.File size up to 10 MB.
Infographics are allowed.
One video in MOV or MP4 format up to 100 MB or up to 5 GB by link.

Requirements for the pages of popular Wildberries products

Up to 29 additional photos, resolution of at least 900 × 1200 in JPG, PNG or WEBP formats, 3:4 ratio, maximum size of one side no more than 8000 pixels, density from 72 pixels per inch.
Infographics are allowed.
12 3D images, 1 MP4 or MOV video up to 50 MB aspect ratio 720 to 1920 px.

Requirements for the pages of popular Ya.Marke productsт

Up to 20 images with JPG, JPEG, PNG extensions no more than 10 MB and no less than 300 × 300 pixels in size.
The video resolution is from 1080 x 720 to 1920 x 1080 pixels. Format: MP4, WebM, MOV, QT, FLV, AVI.
The product takes at least 2/3 of the photos. Other objects and inscriptions are not allowed in the frame.
The main photo is relevant to the product. The product is photographed with the front side, as an option, half—turned.

Requirements for the pages of popular SberMarket products

The approach to product display on this site is different. Each product has its own card, which can contain offers from different sellers. When a seller uploads product information, it is automatically matched with existing cards. If a match is found, the marketplace will provide pre-made product offers. If no match is found, the product will need to be added to the system manually. In this case, the marketplace has specific rules that must be followed.

Be sure to specify the product category.
Make a name according to the scheme «product type — brand — series — model — article — unique properties».
The length of the name is no more than 90 characters.
For the main image, there is an exclusively white background without extraneous inscriptions.
Photos can only be taken on a white background, except for products such as bedding and curtains, which must be taken in the interior. You are not allowed to add infographics or videos to your cards.