Corporate identity
and brand book

For business and your target audience.

Functional: makes a company or project stand out, creates a
unique image in the market
Convenient: we give all developed files and materials
in the form of source codes for your corporate systems
Thoughtful: is suitable for all communication channels
and points of contact of your company

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What is
brand identity?

Corporate identity is the design and design of materials developed for the company: letterheads, business cards, promotional products, templates for emails, website pages, social networks and everything that you and your employees you use every day in your activities.The site, along with the texts, is also part of the corporate identity.

Corporate identity items are found everywhere. This is the face of your company that customers and partners see. They contact it in different places and situations. An umbrella with your logo can protect your partner's key employee from the rain, and he will remember it.

Designing materials in the corporate identity of the client, we take into account all the points of contact with the brand. This is an exciting and creative work.

Developing
brandbook based on CJM

Customer Journey Map is a user journey map. We use this approach to analyze and design all points of contact of a brand or product with your customers.

In the modern world, the usual brand books that contain only printed products have partially lost their relevance. Corporate colors are only a small part of the corporate identity. The tactile feeling of printing is also important. Nowadays, many brands contact their audience exclusively online For some companies, the heart of corporate identity is audio and brand voice. Many sales companies use scents.

When developing CJM, we define and design all the points of contact between your brand and the client. At the same time, we take into account both the very point of contact and its context. It is important to work out a corporate identity for various situations. Offering coffee to an office visitor is also one of the elements of corporate identity.

What it looks like developing
brandbook in our company

Application

We study the work of your company, communicate with the manager and key employees

Making a contact map of a company with an audience

Defining the values that we translate with corporate identity

Composing the terms of reference and the list of materials (carriers) required for development

Design

Ordering and agreeing test media samples

Archiving all sources, training company employees to use them

Preparing the Narrative

Support and finishing your corporate identity

Scheme 'What does the development of a brand book look like in our company'

Working out style
to the smallest detail

In working on corporate identity, we distinguish two main areas: audience inside the company and outside it.

For those inside the company, the effectiveness of corporate identity is ease of use. Applying corporate identity should be convenient and accessible to every employee in your company. This saves staff time and simplifies their direct duties.

For people outside the company, corporate identity serves as a reminder of the brand or product and forms strong associations with it. Corporate identity should be consistent with the values of the brand.

Your audience needs to feel your values.
And that's our job.

If your style is speed

Brand texts should be short, delivery fast, colors bright, shapes sharp.

When you are reliable

This can be seen from the confident wording, the presence of accurate numbers in advertising templates, the punctuality of managers, thick paper for printing.