Design

Corporate identity
and brand book

For business and your target audience.
  • Functional: makes a company or project stand out, creates a
    unique image in the market
  • Convenient: we give all developed files and materials
    in the form of source codes for your corporate systems
  • Thoughtful: is suitable for all communication channels
    and points of contact of your company
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What is
brand identity?

Corporate identity is the design and design of materials developed for the company: letterheads, business cards, promotional products, templates for emails, website pages, social networks and everything that you and your employees you use every day in your activities.The site, along with the texts, is also part of the corporate identity.
Corporate identity items are found everywhere. This is the face of your company that customers and partners see. They contact it in different places and situations. An umbrella with your logo can protect your partner's key employee from the rain, and he will remember it.

Designing materials in the corporate identity of the client, we take into account all the points of contact with the brand. This is an exciting and creative work.

Developing
brandbook based on CJM

Customer Journey Map is a user journey map. We use this approach to analyze and design all points of contact of a brand or product with your customers.
In the modern world, the usual brand books that contain only printed products have partially lost their relevance. Corporate colors are only a small part of the corporate identity. The tactile feeling of printing is also important. Nowadays, many brands contact their audience exclusively online For some companies, the heart of corporate identity is audio and brand voice. Many sales companies use scents.
When developing CJM, we define and design all the points of contact between your brand and the client. At the same time, we take into account both the very point of contact and its context. It is important to work out a corporate identity for various situations. Offering coffee to an office visitor is also one of the elements of corporate identity.

What it looks like developing
brandbook in our company

Application
Заявка
1
We study the work of your company, communicate with the manager and key employees
2
Making a contact map of a company with an audience
3
Defining the values that we translate with corporate identity
4
Composing the terms of reference and the list of materials (carriers) required for development
5
Design
6
Ordering and agreeing test media samples
7
Archiving all sources, training company employees to use them
8
Preparing the Narrative
9
Support and finishing your corporate identity
Scheme 'What does the development of a brand book look like in our company'

Working out style
to the smallest detail

In working on corporate identity, we distinguish two main areas: audience inside the company and outside it.
For those inside the company, the effectiveness of corporate identity is ease of use. Applying corporate identity should be convenient and accessible to every employee in your company. This saves staff time and simplifies their direct duties.
For people outside the company, corporate identity serves as a reminder of the brand or product and forms strong associations with it. Corporate identity should be consistent with the values ​​of the brand.
Your audience needs to feel your values.
And that's our job.
If your style is speed
Brand texts should be short, delivery fast, colors bright, shapes sharp.
When you are reliable
This can be seen from the confident wording, the presence of accurate numbers in advertising templates, the punctuality of managers, thick paper for printing.
If you care about nature
Your style should have as little carbon footprint as possible.

Some numbers

In working on marketing for our clients, we strive to track and
evaluate all changes in numbers and metrics
x5
We reduced the time for developing and coordinating layouts for the printing industry of one of the clients
14 days
Average branding time taken to develop
11 brandbooks
Developed in the last 4 years
Read.
Here about our experience
and our approaches to work
Marketing
Branding
Design
Bitrix
Еще ...
SMM
Advertising
Printing
Internet store
Integration
Pro-Cosmetik
Internet store for
professional
cosmetics chain.
2018
Marketing
Design
Branding
Еще ...
Landing page
Integration
site-visitka
Profit4
Interesting website with vector design
and complex integrations
2020
Marketing
Branding
Design
Еще ...
Frontend
Advertising
Printing
Landing page
Integration
Cut&Go
We put things in order in the marketing of a beauty salon
in Moscow. Beauty is such a beauty.
2018
Show more

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