Cases
Promotional site for the project «NP DOC»
A quick solution for launching advertising and sales of documentation development services in the field of labor protection.
2023
Address:
np-doc.ruthe site
NP DOC is a new project of the New Paradigm group of companies. It is designed to highlight one of the company's popular services in a separate direction and promote it on the market.
Task assigned
by the customer
Launch a promotional page for the service for developing professional documentation
on labor protection.
on labor protection.
Project Summary
Starting work:
February 2023
Complete work:
February 2023
What problems did we solve
in the “NP DOC” project
Tools
For design – traditional Figma.
Code - HTML/CSS/Vue.js/Nuxt.js.
Word for reporting.
Code - HTML/CSS/Vue.js/Nuxt.js.
Word for reporting.
Figma
HTML
Vue.js
CSS
Word
Nuxt.js
We worked on the page structure
Before starting work we received from the company management their vision of the page. It worked out the USP and highlighted the advantages of the product. In the opinion of our marketers, the text of the page could be improved: make it lighter and more convenient for reading. We have worked out the advantages, brought the verbs to a single form, and made the potential client’s steps to the application clearer and shorter.
The company has simple and understandable pricing: the website presents packages divided into target audiences, and it is possible to order the necessary documents.
The text was not formatted as a prototype, we made do with a regular .word document
We have developed a design style
The labor protection market is conservative, so we did not use extravagant solutions, but made a modern design based on placing content in blocks and the mobile-first concept. We used an unobtrusive image with a Mac Book as a key visualization .
Made a layout
When developing the layout - as an experiment - we tried more than 8 color schemes. We settled on the colors of the company's main website, and used 2 types of icons in the layout: filled and outline. The company has extensive experience, and many large clients and partners. Their logos were placed in two separate blocks.
Landing page
We designed and placed the site
Traditionally: BEM and static rendering using the nuxt.js library
Look at this:
https://np-doc.ru
Result
We always count, but we can't show all the numbers. But we can show some of them a little!
0.8 seconds
Page loading speed
3 minutes
Needed to read the text of the page
8 days
Page development in progress
Order a project
Contact us and we will share our experience and help with the implementation!
Write
See
similar cases
similar cases
Mascotte Consulting
Developed a page to sell highly specific consulting services with English localization and bilingual advertising.
2019
«PNR»
Company Parus - National Reforms sells training courses for civil servants and medical workers, is engaged in IT consulting and implements solutions based on Parus Corporation products.
2017
Yulia Pakhotina
It's very convenient to work when there is something to push off from. But what to do when there is nothing? We use what we have in our work.
2018
Show more
