Redesign of
online store
«Oscar Et Valentine»

It happens that after the launch of the site, its redesign is immediately required. This is exactly what happened to the Oscar Et Valentine website.

Oscar Et Valentine is a high quality cashmere apparel for children designed and manufactured by a French company. The brand is exhibited in expensive boutiques and malls, such as Tsum and Detsky Mir.

We cooperated with the brand's official representative in the Russian Federation. The project came to us after the first developer refused to complete the site and stopped contacting the customer's representative.

The task set by the customer

Tidy up the design of the store and fine-tune the integration with the full_filment system.

Project Summary

Beginning of work:
november 2019
Completion of work:
March 2020

prototype pages

After auditing the site interface, it became clear that a template solution was used when creating the site. We have redesigned the structure of the main page, product catalog and product card.
We set as our goal to highlight the most significant characteristics of the product and brand values, to simplify the choice of product for the user. Most often, users enter the site through the main page: and we needed high-quality navigation: we made a side menu that looks the same on mobile and desktop computers: this makes it easier for visitors to find the desired section.

Draw site design

The design was based on the style of the logo: the logo is written in words. The color of the logo was made accent, and we use it on the action buttons.
To place the logo, they came up with a rounding in the center of the site header. The mobile version has a bottom navigation bar for quick access to user sections and the shopping cart.
Draw site design
Made up the design
The layout of the layouts was done using JQuery. They made it up in blocks: they tried to simplify the work of programmers by connecting layout to templates.
Page loading speed 92 by PageSpeed, before installing counters and connecting to Bitrix.

Before connecting the layout, we tested it for errors: horizontal scrolling, button operation, markup correctness.

Redesigned REST
architecture on SSR

When the project came to us for study, we discovered that the store was made on the rest architecture: a front-end application on vue.js and API calls in Bitrix.
For a store of this format, it seemed redundant to us: the new design was connected with standard templates, and we generate pages on the server side.
Redesigned REST architecture on SSR

mailing template in a new design

The company is actively working with the e-mail channel. We have made a mailing template for managers in a style similar to the site. The template provides all the blocks necessary for writing emails: headers, product cards, banners.
Developed mailing template in a new design

Set up
discounts in the online store

Discounts are implemented on standard Bitrix modules: they include seasonal discounts for product groups, as well as a reduction in the cost of individual commodity items, including using a promotional code that managers issued to Instagram followers.
Set up discounts in the online store

site synchronization error with malcolm

The site was integrated with fulfillment: balances, orders, prices: all data was stored in 1C of fulfillment.
During the exchange, the entities of write-off of commodity balances did not converge: the site sent to the api-fulfillment. In addition, the site generated an incorrect exchange document
Fixed site synchronization error with malcolm

Done retouching
photos of the company's products

To emphasize the features of the product, we reworked the captured products from the original ones: we made color correction, emphasized and highlighted the structure of the fabric in a separate photo.
Photos clipped: the site automatically adds a gray background to the product card.
Done retouching photos of the company's products

Some numbers

We always count, but we can't show all the numbers.
But we can do some of them!
2 days
Needed to audit the site
120 + frames
Prepared for placement on the site by our retouchers
18 layouts
Drawn for website redesign
2.7 sec
The speed of the first loading of the web page after connecting to Bitrix
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Do you have a similar task? Contact us and we will share our experience and help with the implementation!

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