Photo Escort b.billionaire / opium

Photo support for
luxury segment stores.

2019

A photo

Advertising

B.Billionaire and Opium are multi-brand retail stores for women's and men's luxury clothing. They carry such well-known brands as Stefano Ricci, Kiton, Brunello Cucinelli, Jimmy Choo, Philipp Plein, Zimmermann, Inuikii and others. The company supports an assortment matrix of ~2,000 items.
The company is also developing its own Fazan online store, actively promoting it in social networks and advertising.

Task set by the customer

Develop a unique photo language for product presentation and corporate photo style.
Prepare product photos for filling and launching an online store.

Project Summary

Preparation and work:

24 months

Technique:

Nikon AF 80-200mm f/2.8D ED and Samyang 100mm f/2.8 ED UMC Macro, Bowens Gemini500Pro

Features of working on
on B.Billionaire and Opium

Together with the store team, we organized and equipped our own studio next to the store. We purchased a separate computer for the studio with a powerful graphics processor, backgrounds, lighting.
A special interior was created in the studio for shooting models in the catalog.

Producing

We assembled a separate project team that included a stylist (aka assistant) and a remote team of retouchers. In order to comply with processing standards, we created guidelines and trained retouchers to work according to it.
We came up with our own technology for shooting and post-processing photographic materials. She helped to create a whole picture in advertising: camera angles and cropping, the number of frames for each unit of product.We developed a solution for cropping captured photos: it allows you to save up to 60% of the time for removing the background.
We established non-stop work: our team ensured a continuous supply in shooting - processing - posting on the site - layout of printing.

Interior shooting

In order to create promotional materials and design the site, we organized and conducted
photography of the company's trading floors and goods in them.

Models

We worked a lot with models: this is the best way to convey the feeling of clothes.
It was very important to save poses and angles for different objects.