Cases

We made a landing page for HeMaster

Project OnMaster is an attempt to bring a modern approach to the highly traditional and non-service utility market.
2018
Marketing
Design
Landing page
Frontend
The OnMaster project is an attempt to bring a modern approach to the extremely traditional and non-service utility market. The company's team is highly qualified specialists with rich experience in the construction and renovation market, experience in e-commerce implementation and strong IT skills. In addition , the company has well-established ties with utilities in the region.

Task set by the customer

Create a site to convert traffic into sales.

Project Summary

Preparing to launch:
2 months
Advertising campaign start:
November 2018

What tools did you use

Figma, Google Docs, HTML5, CSS, JS, Excel, Photoshop.
Too many mouths: builders love to negotiate.

Brandbook
and corporate style

By the time we started work, the company already had an agreed brand book, corporate identity and logo. A well-designed brand with a good name.
At the beginning of our work, all materials were focused on traditional advertising and had to be adapted to the digital environment
This meant changing, among other things, the color palette from typographic to universal.
Brandbook
Design
We made design
and layout
Since we were working from a brand book, we tried to limit ourselves to branded developments in the design. It turned out very friendly and calm.
Several hypotheses regarding user behavior were included in the scripts, and several interaction scenarios were used in the layout, each of which can be used separately mark analytics goals.

Developed custom script

The company's marketing department provided us with a large amount of data on the work of the call center, already brought into working form. Based on this data, we identified the main pains and fears of customers, and also identified their needs and segments.
The main goal - reflect customer focus and a high level of user service.
Custom Script

Result of work

Corporate style adapted to the digital environment.
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