The HeMaster case is an attempt to apply a modern approach to a very traditional and stubbornly non-customized public utilities market. The company team has highly qualified specialists with profound experience in the construction and repair market, great expertise in implementing e-commerce and strong IT skills. Besides, the company has long-standing relations with the municipal utilities services of the region.
Figma, Google Docs, HTML5, CSS, JS, Excel, Photoshop
Great deal of gabfest: builders simply adore negotiations.
By the time the work began, the company had already had an approved brand book, logo and corporate identity. It was a well-designed brand with a good name.
Initially, all materials were focused on traditional advertising and had to be adapted to the digital environment.
This called for a change, including the change of color palette from printing to universal.
The list of the company services rendered is huge. To optimize it, we divided it into the segments of b2b/b2g and b2c. The menu itself was arranged horizontally and had two levels. This made it convenient to fit more than 200 points.
The marketing department of the company provided us with a large amount of data on the call center operations, which were already brought into running condition. Based on these data, we identified the main aches and fears of customers, defined customer needs and segments.
The main goal was to highlight the company customer focus and a high level of user-friendly service.
Since the brand book was the jumpboard for any further actions, the design just capitalized on what the company already had. The end result turned out to be very balanced and pleasing to the eye.
Several assumptions regarding user behavior were factored in the scripts, and website composition several types of interaction scenarios were used in the layout, each can be marked separately by analytics goals.
A corporate identity adapted to the digital environment.
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