Cases
Project for the company 'Mascotte': developed a landing page
and advertising.
Smeta Mascotte: promotion of
estimating services
estimating services
2019
The Mascott company offers a wide range of services in the construction market of Moscow and the Moscow region. Among them are construction consulting and designing of construction projects at the federal level. The company's employees are highly qualified in construction and engineering communications. The company's team is able to implement projects both in
at this stage of our cooperation, we were solving the problem of developing a landing page and launching an estimate service on the market.The speed of delivery was important, and we coped with it: a page ready to launch advertising, done in 4 days.
at this stage of our cooperation, we were solving the problem of developing a landing page and launching an estimate service on the market.The speed of delivery was important, and we coped with it: a page ready to launch advertising, done in 4 days.
Task set by the customer
Promptly develop a landing page for selling costing services
Project Summary
Preparing to launch:
1 week
Project start:
June 2019
What tools did you use
The site design was drawn in Figma, the script was written and agreed with the customer in Google Docs. Statistics systems Yandex.Metrika and Google Analytics, Yandex and Google advertising systems, Google and Yandex dictionaries Expertise A lot of expertise and competencies in various fields.
Competitive
project environment
We needed to bring to market a traditional service that is in demand within the market. These are b2b sales, and we focused on getting the first contact and increasing confidence from market participants.
There is practically no price competition in this segment , the main emphasis in the USP of the company is on accurate, fast deadlines and free revisions in case of failure.Despite the fact that many take on work with small estimates, the majority of performers are focused on the development of complex and voluminous documentation, so orders are limited to a minimum amount.< br>The segment of small customers is closed by private estimators, who also work in advertising, but are not focused on large orders: they immediately declare small volumes in advertising.
There is practically no price competition in this segment , the main emphasis in the USP of the company is on accurate, fast deadlines and free revisions in case of failure.Despite the fact that many take on work with small estimates, the majority of performers are focused on the development of complex and voluminous documentation, so orders are limited to a minimum amount.< br>The segment of small customers is closed by private estimators, who also work in advertising, but are not focused on large orders: they immediately declare small volumes in advertising.
Developed brand
and positioning
It was very important not to make the page too modern and not stand out from the competitive environment. We positioned the company as experienced specialists in the construction market, introducing a new separate service to the market. Main value proposition: high-quality, prompt, responsible. < br>We used a brand name that the company has been using since 2013, but has not registered or used as a brand for advertising.
Developed landing page script
We made a capacious title, and brought a large list of related services to the first screen. The second important block that influences the decision to apply to the company is the cost of services. They were placed in the second block of the landing page. They described the steps necessary for ordering, and the cost of additional services. Below we closed the objections of potential customers in the form of advantages of the offer.
Connected and configured web analytics systems
For the convenience of the advertising department, the pages were marked with goals for advertising systems. The customer asked to make only direct advertising: we worked with Metrics and Analytics. All buttons and screens are marked with goals. Each section is marked with an anchor, for ease of setting up advertising systems and creating quick links in advertising.
Design
We made
minimalistic design
and made the page
minimalistic design
and made the page
The most minimal of our work, released as of June 2019. White and yellow accents. Simple font.
The landing page works without a management system: the company has specialists who can work with html.
The landing page works without a management system: the company has specialists who can work with html.
Set up advertising campaigns in Yandex Direct
and Google ADS
We placed top placements in the search results for the main commercial queries. Segmented in detail, the average cost of a click is 64 rubles in Yandex and 52 in Google.
According to additional requests, we made an commercial-communications in advertising networks. The cost of a click is 11 rubles and 7 rubles.
11-7 rubles
Click cost
What did you get?
One week after launch:
3%
Page conversion
340 r.
Cost per lead
290%
ROI
Order a project
Contact us and we will share our experience and help with the implementation!
Write
See
similar cases
similar cases
Marketing support of the cleaning company «Reconi»
Promo website of the company and everything necessary for the work of the sales department
2022
Svetlitsa
A site for a small construction company that is engaged in the construction of wooden houses.
2021
Cut&Go
We put things in order in the marketing of a beauty salon
in Moscow. Beauty is such a beauty.
in Moscow. Beauty is such a beauty.
2018
Mascotte Consulting
Developed a page to sell highly specific consulting services with English localization and bilingual advertising.
2019
Overtime
We created a modern website for advertising a basketball camp for children and teenagers, helped the team with marketing and positioning
2023
Panam Pizza
We developed a set of promotional materials for the franchise of the Panama pizzeria network.
2022
Premium Technologies
We developed a promotional website and advertising campaigns to promote retail and small wholesale sales of Schüco products and additional services of Premium Technologies.
2021
HeMaster
Project OnMaster is an attempt to bring a modern approach to the highly traditional and non-service utility market.
2018
ANO DPO RIPKiPMR
We created an online store of educational programs for medical workers and an advertising campaign at the federal level.
2018
Aleksey Tsurpal
Aleksey Tsurpal is a talented specialist
in the field of psychology and neurobiology.
in the field of psychology and neurobiology.
2018
«PNR»
Company Parus - National Reforms sells training courses for civil servants and medical workers, is engaged in IT consulting and implements solutions based on Parus Corporation products.
2017
Yulia Pakhotina
It's very convenient to work when there is something to push off from. But what to do when there is nothing? We use what we have in our work.
2018
NP DOC
A quick solution for launching advertising and sales of documentation development services in the field of labor protection.
2023
Sinus Group
We were faced with a difficult task: to create a promotional website in 2 days and put it into operation.
2021
Show more